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SCHUMAN CHEESE TO HIGHLIGHT AWARD-WINNING ALL-NATURAL SNACK WITH FIRST APPEARANCE AT EXPO EAST



(Fairfield, New Jersey) Schuman Cheese, the nation’s leading Italian cheese company, will make its debut at Natural Products Expo East in Baltimore later this month while showcasing its new Cello Whisps product line. A highlight of the show will be the launch of a new flavor of the delicious, airy and wholesome snack – Cello Cheddar Whisps, which complement the already popular Cello Parmesan Whisps.

Natural Products Expo East 2016, which will be held September 22-24 at the Baltimore Conference Center, is an ideal venue to showcase this award-winning product line to leading players in the natural, organic and healthy lifestyle markets.

Bite-sized Cello Whisps are the perfect guilt-free food. Crafted by artisan cheese makers in Wisconsin, Whisps are all natural with no artificial colors or flavors. In fact, Cello Parmesan Whisps are made with just one wholesome ingredient: 100 percent pure Parmesan cheese. Shavings of 14-month- old Parmesan are simply baked into flavorful, airy, crispy, “whispy” bites.

An excellent source of protein and calcium, the feel-good snack is the ideal topping for salads, pasta dishes, soups, sandwiches, burgers and pizzas, but they’re also simply perfect on their own with a glass of wine.

Due to overwhelming consumer feedback, Cello recently expanded its popular Whisps line to include Cello Cheddar Cheese Whisps, which are made from Cello’s new Cheddar Cheese and have already won top honors with a gold medal finish at the 2016 World Championship Cheese Contest.

“Cheddar Whisps, along with our popular Parmesan Whisps, highlight Schuman Cheese’s commitment to delivering an innovative, addictive, gluten- and wheat-free, pure cheese snack that contains only a single ingredient – our very own cheese,” said Ilana Fischer, vice president of innovation and strategy for Schuman Cheese, the makers of Cello Whisps.

At the show, Schuman Cheese will offer samples of both flavors of Whisps (booth #6866), along with the highly acclaimed Cello Copper Kettle Parmesan used to make Cello Parmesan Whisps.

Cello Copper Kettle Parmesan is made in copper vats, then aged a minimum of 14 months to develop a unique rich and nutty flavor that has been recognized among the best in the United States with first place honors in the 2015 American Cheese Society Competition. This Parmesan’s crunchy texture and robust flavor are the result of high-quality ingredients, brining in natural sea salt and aging in a temperature-controlled environment. Each wheel is hand-selected once its intense flavor profile has reached the peak of perfection for a true culinary delight.

Cello Whisps are available to both the retail and food service markets. Learn more at CelloWhisps.com.

Schuman Cheese is a fourth-generation Italian cheese company based in the northeastern United States. Founded in 1945 as an importing business, today the family-owned operation has expanded into cheese manufacturing and processing, with a diverse network of partner cheese companies and customers around the globe. From our team of experts who scour the world for superior cheeses to the state-of-the-art facilities where our award-winning products are made, we operate with one purpose in mind – to enhance everyday eating experiences with the highest quality cheese. Learn more at SchumanCheese.com, YellowDoorCreamery.com and Cello.com.